Faculteit Mens en Welzijn

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 20 01
  fmw@hogent.be

Faculteit Natuur en Techniek

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270 (voetgangers, openbaar vervoer)
9000 Gent
  +32 (0)9 243 27 00
  fnt@hogent.be

Faculteit Bedrijf en Organisatie

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 22 00
  fbo@hogent.be

School of Arts

Campus Bijloke
J. Kluyskensstraat 2
9000 Gent
  +32 (0)9 267 01 00
  www.hogent.be/arts
  schoolofarts@hogent.be

 

DE VRIES, W. en VAN HELSDINGEN, P.J.C. Dienstenmarketingmanagement. 5e dr. Groningen/Houten : Noordhoff Uitgevers, 2009.

DE VRIES, WOUTER jr. Strategische dienstverlening : 20 modellen ter ondersteuning. Groningen/Houten : Wolters-Noordhoff, 2003.

GRÖNROOS, CHRISTIAN. Service management and marketing : customer management in service competition. 3rd ed. Chichester : John Wiley & Sons, 2007.

HEUVEL, J. Dienstenmarketing. Groningen/Houten : Wolters Noordhoff, 2005.

JOHNSTON, ROBERT en CLARK, GRAHAM. Service operations management : improving service delivery. 3rd ed. Harlow : Pearson Education, 2008. (In BME)

LOVELOCK, C. en WIRTZ, J. Dienstenmarketing. 5e ed. Amsterdam : Pearson Education Benelux, 2006.

LOVELOCK, C. Services Marketing People, Technology, Strategy. Prentice Hall, 2003.

MCDONALD, MALCOLM and PAYNE, ADRIAN. Marketing plans for service businesses : a complete guide. 2nd ed. Amsterdam ; Boston : Elsevier, 2006.

MUDIE, PETER and PIRRIE, ANGELA. Services marketing management. 3rd ed. Oxford : Butterworth-Heinemann, 2006.

NORMANN, RICHARD. Service management : Strategy and leadership in service business. 3rd ed. Chichester [etc.] : John Wiley, 2002.

 

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