Faculteit Mens en Welzijn

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 26 29
  fmw@hogent.be

Faculteit Natuur en Techniek

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270 (voetgangers, openbaar vervoer)
9000 Gent
  +32 (0)9 243 27 00
  fnt@hogent.be

Faculteit Bedrijf en Organisatie

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 22 00
  fbo@hogent.be

School of Arts

Campus Bijloke
J. Kluyskensstraat 2
9000 Gent
  +32 (0)9 267 01 00
  www.hogent.be/arts
  schoolofarts@hogent.be

ANDERSON, CHRIS. The long tail : why the future of business is selling less of more. 1st ed. New York : Hyperion, c2006.

ANDERSON, J.C. en NAURUS, J.A., Business market and Management : understanding, creating and delivering value. Upper Sadlle River, N.J. : Prentice Hall Inc, 1999.

BIEMANS, W.G. Business Marketing Management : strategie, planning en implementatie. 5e geh. herz. dr. Groningen/Houten : Noordhoff Uitgevers, 2008. (BEST)

BINGHAM, F.G., GOMES, R. en KNOWLES, P.A. Business Marketing, Lincolnwood (Chicago) : NTC/Contemporary Publishing Group, 2001.

BLACKSHAW, PETE. Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world. 1st ed. New York : Doubleday, c2008.

COE, JOHN M. The fundamentals of business - to - business : sales and marketing. New York : McGraw-Hill, 2004. (SCHOONMEERSEN)

CONLEY, CHIP, FRIEDENWALD-FISHMAN, ERIC. Marketing that matters : 10 practices to profit your business and change the world. 1st ed. San Francisco, CA : Berrett-Koehler Publishers, c2006.

DAVENPORT, THOMAS H. en BECK, JOHN C. The attention economy : understanding the new currency of business. Boston Harvard Business School Press, 2001.

DWYER, R.F. en TANNER, J.F. Business Marketing : connecting strategy, relationships, and learning. International Edition. Boston : McGraw-Hill/Irwin, 2002.

HUTT, MICHAEL D. en SPEH, THOMAS W. Business marketing management : B2B. 10th edition. Australia : South-Western Cengage Learning, 2010. (SCHOONMEERSEN)

KADEN, ROBERT J. Guerrilla marketing research : marketing research techniques that can help any business make more money. London : Kogan Page, 2008.

KADEN, ROBERT J., LINDA, GERALD and LEVINSON, JAY CONRAD. More guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money. London ; Philadelphia : Kogan Page Limited, 2009.

KUMAR, NIRMALYA. Marketing as strategy : understanding the CEO's Agenda for Driving Growth and Innovation. Boston : Harvard Business School Press, 2004.

LEVINSON, JAY CONRAD. Guerilla marketing : easy and inexpensive strategies for making big profits from your small business. 4th ed. Boston : Houghton Mifflin Company, 2007. (SCHOONMEERSEN)

MCNEIL, RUTH. Business to business market research : understanding and measuring business markets. London ; Sterling, VA : Kogan Page, 2005

VAN DER HART, H.W.C. Business marketing. 4de druk. Groningen/Houten : Wolters-Noordhoff, 2007.

YOUNG, ROY A., WEISS ALLEN M. and STEWART, DAVID W. Marketing champions : practical strategies for improving marketing's power, influence, and business impact. Hoboken : John Wiley & Sons, 2006.

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