Faculteit Mens en Welzijn

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 20 01
  fmw@hogent.be

Faculteit Natuur en Techniek

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270 (voetgangers, openbaar vervoer)
9000 Gent
  +32 (0)9 243 27 00
  fnt@hogent.be

Faculteit Bedrijf en Organisatie

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 22 00
  fbo@hogent.be

School of Arts

Campus Bijloke
J. Kluyskensstraat 2
9000 Gent
  +32 (0)9 267 01 00
  www.hogent.be/arts
  schoolofarts@hogent.be

ALBAUM, GERALD, DUERR, EDWIN and STRANDSKOV, JESPER. International marketing and export management. 5th ed. Harlow [etc.] : Prentice Hall, 2005.

BRUCE, MARGARET. International Retail Marketing : a case study approach. Oxford : Elsevier ; Butterworth-Heinemann, 2004.

CAVUSGIL, S. TAMER. International business : strategy, management, and the new realities. Upper Saddle River (N.J.) : Pearson education, 2008.

CRAIG, C. SAMUEL and DOUGLAS, SUSAN P. International marketing research . 3rd ed. Chichester, England : John Wiley & Sons, c2005.

CZINTOKA, M.R. en RONKAINEN, I.A. International Marketing. Harcourt College Publishers, 2001.

DE MOOIJ, MARIEKE. Consumer behavior and culture : consequences for global marketing and advertising. London [etc.] : Sage, 2004.

HENNESSEY, HUBERT D. and JEANNET, JEAN-PIERRE. Global account management : creating value. Chichester : John Wiley & Sons, c2003.

HOLLENSEN, SVEND, Global marketing : a decision-oriented approach. 3rd ed. Harlow [etc.] : Prentice Hall, 2004.

HOLLENSEN, SVEND. Internationale marketing. Nederlandse bewerking Angelo Mulder, Hans Engbers. Amsterdam : Pearson, 2010. (BEST)

JAGERSMA, P.K. en EBBERS, H., Internationale Bedrijfskunde : van export naar globaliseren, Pearson Education, 2004.

JOBBER, DAVID en LANCASTER, GEOFF. Verkoop en verkoopmanagement. 6de ed. Amsterdam : Pearson Education., c2009.

KERKHOFF, GERD. Global sourcing : opportunities for the future China, India, Eastern Europe--how to benefit from the potential of international procurement. Weinheim, Germany : Wiley-VCH, 2006.

KOTABE, M. en HELSEN, K. Global Marketing Management. Wiley, 2003.

NEETENS, BRIGITTE. Internationale marketing. Mechelen : Plantyn, 2008. (BEST)

SUBHASH, JAIN. Handbook of research in International Marketing. Cheltenham : Edward Elgar, 2003.

TERPSTRA, VERN. International Marketing. 8th edition. Mason, Ohio :Thomson South-Western, 2000.

TROMPENAARS, FONS and WOOLLIAMS, PETER. Business across cultures. Chichester : Capstone, 2003. (VETO)

USUNIER, J.C., Marketing tussen culturen, een culturele benadering van internationale marketing. Schoonhoven : Academic Service, 1995.

USUNIER, JEAN-CLAUDE en LEE, JULIE ANNE. Marketing Across Cultures. 4th ed. Harlow [etc.] : Prentice Hall, 2005.

VAN DER ZWART, ROBERT A. en EENENNAAM, FRED (reds.). Internationale marketing. Deventer : Kluwer Bedrijfsinformatie, 1998.

Tijdschriften
Marketing International (voortzetting van Marketing Wise)

Terug naar Marketingprojectbronnen