Faculteit Mens en Welzijn

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 20 01
  fmw@hogent.be

Faculteit Natuur en Techniek

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270 (voetgangers, openbaar vervoer)
9000 Gent
  +32 (0)9 243 27 00
  fnt@hogent.be

Faculteit Bedrijf en Organisatie

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 22 00
  fbo@hogent.be

School of Arts

Campus Bijloke
J. Kluyskensstraat 2
9000 Gent
  +32 (0)9 267 01 00
  www.hogent.be/arts
  schoolofarts@hogent.be

ARIKAN, AKIN. Multichannel marketing : metrics and methods for on and offline success. 1st ed. Indianapolis, Ind. : Wiley Technology Pub., c2008.

BEALL, ANNE. Strategic market research : a guide to conducting research that drives businesses. Bloomington : iUniverse, 2008.

BELK, RUSSELL W. (ed.). Handbook of qualitative research methods in marketing. Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006.

BOULOCHER, VÉRONIQUE. L'Analyse d'un marché de la définition au diagnostic. Paris : Librairie Vuibert, 2003.

BRACE, IAN. Questionnaire design : how to plan, structure and write survey material for effective market research. 2nd ed. London ; Philadelphia : Kogan Page, 2008.

BRINKMAN, JOEP. De vragenlijst. 2de dr. Groningen ; Houten : Wolters-Noordhoff, 2000.

BROEKHOFF, M.A. en STUMPEL, H.A.M. (red.) Deskresearch Groningen/Houten : Wolters-Noordhoff, 2002.

BROEKHOFF, M.A. Starten met marktonderzoek. Groningen : Wolters-Noordhoff, 2002.

BURNS, ALVIN C and BUSH, RONALD F. Principes van marktonderzoek : toepassingen met SPSS. 4de ed., 3e dr. Amsterdam : Pearson Education Benelux, 2008.

BURTON, DAWN. Cross-cultural marketing : theory, practice and relevance. London : Routledge, 2009.

CHAKRAPANI, CHUCK. Marketing research state-of-the-art perspectives : Handbook of the American Marketing Association & Professional Marketing Research Society. Chicago : American Marketing Association, 2000.

CHEVERTON, PETER. Key marketing skills : strategies, tools and techniques for marketing succes. 2nd ed. London ; Sterling, VA : Kogan Page, 2004.

CHIROUZE, YVES. Le marketing : études et stratégies. Paris : Ellipses Editions Marketing, 2003.

CHIU, SUSAN and TAVELLA, DOMINGO. Data mining and market intelligence for optimal marketing returns. 1st ed. Oxford, UK : Butterworth-Heinemann/Elsevier, 2008.

CRAIG, C. SAMUEL and DOUGLAS, SUSAN P. International marketing research. 3rd ed. Chichester, England : John Wiley & Sons, c2005.

CRESWELL, JOHN W. Research design : qualitative, quantitative, and mixed methods approaches. 3rd ed. Thousand Oaks : SAGE Publications, 2009.

CROUCH, SUNNY. Marketing Research for Managers. 3rd edition. Oxford : Butterworth-Heinemann, 2003.

DE PELSMACKER, PATRICK en VAN KENHOVE, PATRICK. Marktonderzoek : Methoden en toepassingen / door Patrick de Pelsmacker en. 2de dr. Benelux : Pearson, 2006.

DE VOCHT, ALPHONS. Basishandboek SPSS 18 : IBM SPSS statistics 18. Utrecht : Bijleveld Press, 2010.

FARRIS, PAUL W. [et al.]. Key marketing metrics : the 50+ metrics every manager needs to know. Harlow, England ; New York : Financial Times Prentice Hall, 2009.

GAUTHY-SINÉCHAL, MARTINE. Etudes de marchés : Méthodes et outils. 2e éd. Bruxelles : De Boeck, 2005.

HUIZINGH, EELKO Marketing : opgaven. Schoonhoven : Academic Service, 2003JACQUES, ANN en WALRAVENS, HILDE. Marktonderzoek : Hoe pak je het zelf aan? Mechelen : Wolters Plantyn, 2007.

JANSSENS, WIM; WIJNEN, KATRIEN; DE PELSMACKER, PATRICK [e.a.] Marketing research with SPSS. Harlow, England ; New York : Prentice Hall/Financial Times, 2008.

JEFFERY, MARK. Data-driven marketing : the 15 metrics everyone in marketing should know. Hoboken, N.J. : John Wiley, c2010.

KADEN, ROBERT J. Guerrilla marketing research : marketing research techniques that can help any business make more money. London : Kogan Page, 2008.

KADEN, ROBERT J., LINDA, GERALD and LEVINSON, JAY CONRAD. MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money. London ; Philadelphia : Kogan Page Limited, 2009.

KEEGAN, SHEILA. Qualitative research : good decision making through understanding people, cultures and markets. London ; Philadelphia : Kogan Page, 2009.

KOOIKER, R. Marktonderzoek. 6de druk Groningen/Houten : Wolters-Noordhoff, 2003.

KUMAR, NIRMALYA. Marketing as strategy : understanding the CEO's Agenda for Driving Growth and Innovation. Boston : Harvard Business School Press, 2004.

LAGASSE, LEEN, VAN KENHOVE, PATRICK en van WATERSCHOOT, WALTER. Distributiekanalen in marketingperspectief. Antwerpen : De Boeck, 2008.

LANGER, JUDITH. The mirrored window: focus groups from a moderator's point of view. New York : Paramount Market Publishing, 2001.

MALHOTRA, NARESH K. and BIRKS, DAVID F. Marketing research : an applied approach. 3rd ed. Welwyn Garden City : Financial Times Prentice Hall, 2006, c2007.

MALHOTRA, NARESH K. Basic marketing research applications to contemporary issues. Upper Saddle River, New Jersey : Pearson Education, 2002.

MARKUS, K.A.R. en OUDEMANS, A.M. Enquête research : Ontwikkelen van vragenlijsten en steekproeven. 2e dr. Groningen : Wolters-Noordhoff, 2007.

MCNEIL, RUTH. Business to business market research : understanding and measuring business markets. London ; Sterling, VA : Kogan Page, 2005.

MEIER, U. Kwalitatief marktonderzoek. Groningen :Wolters-Noordhoff, 2002.

MEMELINK, REIN. Statistiek voor marktonderzoek : praktisch gebruik van statistiek bij kwantitatief marktonderzoek. 1ste dr. Groningen ; Houten : Wolters-Noordhoff, 2007.

MERTENS, SARAH & VAN CAMPENHOUT, RUDI. Gids bij marktonderzoek : op weg naar betere beleidsbeslissingen. Antwerpen : Garant, 2008.

MUSSCHOOT, IRIS en LOMBAERTS, BART. Media in beweging : handboek voor de professional. Leuven : LannooCampus, 2008.

OFFERMANS, PAUL; DE LAET, MARC en TOYE, POL. Marktonderzoek. 8ste dr. Antwerpen : De Boeck, 2007.

POYNTER, RAY. The handbook of online and social media research : tools and techniques for market researchers. New York : Wiley, 2010.

RUSTENBURG, G. Marktonderzoek voor marketingbeslissingen. Groningen : Wolters-Noordhoff, 2001.

SMABERS, ROEL, BOOT, MARIJE, JULSING, MARK en VREUGDE, CARLO. Online onderzoek. Groningen : Wolters-Noordhoff, 2008.

SMITS, JOHAN en EDENS, RONALD. Onderzoek met SPSS en Excel. 2e ed. Amsterdam : Pearson Education Benelux, 2009.

STONE, MERLIN; BOND, ALISON & FOSS, BRYAN. Consumer insight: how to use data and market research to get closer to your customer. London ; Sterling, VA : Kogan Page 2004.

SUBHASH, JAIN (ed.). Handbook of research in International Marketing. Cheltenham : Edward Elgar, 2003.

SZWARC, PAUL. Researching customer satisfaction & loyalty : how to find out what people really think. London ; Sterling, VA : Kogan Page, 2005.

WEBER, ANDRÉ. Consumentengedrag : de basis. 3de druk Groningen : Wolters-Noordhoff, 2006.

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