Faculteit Mens en Welzijn

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 20 01
  fmw@hogent.be

Faculteit Natuur en Techniek

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270 (voetgangers, openbaar vervoer)
9000 Gent
  +32 (0)9 243 27 00
  fnt@hogent.be

Faculteit Bedrijf en Organisatie

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 22 00
  fbo@hogent.be

School of Arts

Campus Bijloke
J. Kluyskensstraat 2
9000 Gent
  +32 (0)9 267 01 00
  www.hogent.be/arts
  schoolofarts@hogent.be

 

ANDERSON, CHRIS. Free : the future of a radical price. New York : Hyperion, 2009.

BURGERS, JOS. Een hogere prijs is pure winst. Deventer : Kluwer, 2001.

DALY, JOHN L. Pricing for profitability : activity-based pricing for competitive advantage. New York : John Wiley & Sons, 2002.

DOCTERS, ROBERT G.; REOPEL, MICHAEL R.; SUN, JEANNE-MEY and TANNY, STEPHEN M. Winning the profit game : smarter pricing, smarter branding. New York : McGraw-Hill, 2004.

DOLAN, ROBERT J. Power Pricing : how managing price transforms the bottom line. New York : The Free Press, 1996.

ENGELSON, MORRIS. Pricing strategy : an interdisciplinary approach. Portland : Joint Management Strategy, 1995.

HOLDEN, REED K. and BURTON, MARK R. Pricing with confidence : 10 ways to stop leaving money on the table. Hoboken, N.J. : Wiley, c2008.

LASALLE, DIANA. Priceless : turning ordinary products into extraordinary experiences. Boston, Massachusetts : Harvard Business School Press, 2003.

MARN, MICHAEL; ROEGNER, ERIC ; ZAWADA, CRAIG and SURI, RAJNEESH. The price advantage workbook : Step-by-step questions and exercices to help you master the price advantage. Hoboken (N.J.) : McKinsey, 2005.

MARN, MICHAEL; ROEGNER, ERIC and ZAWADA, CRAIG. The price advantage. Hoboken (N.J.) : John Wiley, 2004.

MCAFEE, PRESTON R. Competitive solutions. The strategist's toolkit. Princeton, New Jersey : Princeton University Press, 2002.

MONROE, KENT B. Pricing : making profitable decisions. 3th edition New York : McGraw-Hill Companies, 2003.

NAGLE, THOMAS T. and HOGAN, JOHN E. The strategy and tactics of pricing : a guide to growing more profitably. 4e editie Upper Saddle River, New Jersey : Pearson, 2006.

PHILLIPS, ROBERT L. Pricing and revenue optimization. Stanford : Stanford Business Books, 2005.

RAFI, MOHAMMED. The art of pricing : How to find the hidden profits to grow your business. New York : Crown Business, 2005.

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