Faculteit Mens en Welzijn

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 20 01
  fmw@hogent.be

Faculteit Natuur en Techniek

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270 (voetgangers, openbaar vervoer)
9000 Gent
  +32 (0)9 243 27 00
  fnt@hogent.be

Faculteit Bedrijf en Organisatie

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 22 00
  fbo@hogent.be

School of Arts

Campus Bijloke
J. Kluyskensstraat 2
9000 Gent
  +32 (0)9 267 01 00
  www.hogent.be/arts
  schoolofarts@hogent.be

 

BASIL, DEBRA Z. and WYMER, WALTER. Social marketing : advances in research and theory. Binghamton : Best Business Books, 2007. (SCHOONMEERSEN).

FRENIER, INGRID en RUYSSCHAERT, STEFAN. Charity management : implementatie in uw marketingstrategie. Antwerpen : De Boeck, 2009. (SCHOONMEERSEN)

GILLIN, PAUL. Secrets of social media marketing : how to use conversations and customer communities to turbo-charge your business! Fresno : Quill Driver Books, 2009. (SCHOONMEERSEN)

KOTLER, PH., ROBERTO, N. en LEE, N., Social Marketing : Improving the Quality of Life. Sage Publications, 2002.

LAGASSE, L., Sociale marketing : instrument voor duurzame gedragsveranderingen bij groepen. De Boeck, 2004.

QUELCH, JOHN A. and JOCZ, KATHERINE E. Greater good : how good marketing makes for better democracy. Boston, Mass. : Harvard Business Press, c2007.

WYMER, WALTER W. and SAMU, SRIDBAR (eds.). Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings. New York : Best Business Books, 2003. (SCHOONMEERSEN)

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