Faculteit Mens en Welzijn

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 26 29
  fmw@hogent.be

Faculteit Natuur en Techniek

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270 (voetgangers, openbaar vervoer)
9000 Gent
  +32 (0)9 243 27 00
  fnt@hogent.be

Faculteit Bedrijf en Organisatie

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 22 00
  fbo@hogent.be

School of Arts

Campus Bijloke
J. Kluyskensstraat 2
9000 Gent
  +32 (0)9 267 01 00
  www.hogent.be/arts
  schoolofarts@hogent.be

BOSWORTH, MICHAEL T. & HOLLAND, JOHN R. Customer Centric Selling. New York : McGraw-Hill, 2004.

DUGDALE, KEITH & LAMBERT, DAVID. Smarter selling : next generation sales to meet your buyer's needs - every time. Harlow : Pearson Education, 2007.

GILMORE, JAMES H. and PINE, JOSEPH II. Authenticity : what consumers really want. Boston, Mass. : Harvard Business School Press, 2007.

JOBBER, DAVID & LANCASTER, GEOFF, Verkoop en verkoopmanagement, Nederlandse bewerking door Kurt De Blick & Patrick Stroobandt, 8e editie. Pearson Education, 2010.

LOUDON, ALEXANDER. Verbeter je sales : in vier stappen naar effectiever salesmanagement. Academic Service, 2008.

MILLER, ROBERT B., HEIMAN, STEPHEN E., SANCHEZ, DIANE & TULEJA, TAD. The new conceptual selling : the one-to-one selling system that builds a win-win buyer-seller relationship. London : Kogan Page, 2004.

MILLER, ROBERT B. & HEIMAN, STEPHEN E.& TULEJA, TAD, The new strategic selling. London : Kogan Page , 2004.

POSTMA, PAUL. Personal sales management : verbeter de prestaties van je salesteam. Zaltbommel : Haystack, 2009.

SELLEY, ANNEKE & HOLLOWAY, BRENT. Sales 2.0 : improve business using innovative sales practices and technology. Hoboken N.J. : Wiley,2009.

SHENG, PENG & GUERGACHI, AZIZ, Exchange behavior in selling and salesmanagement. Oxford : Butterworth-Heinemann, 2008.

SPRUYT, W. en HUYSMANS, L. Operationele verkoop. Antwerpen : De Boeck, 2006.

SPRUYT, WALTER, HERSSENS, FRANCIS en HUYSMANS, LIESBETH Operationele verkoop. Antwerpen : De Boeck, 2008.

SPRUYT, WALTER, HERSSENS, FRANCIS en HUYSMANS, LIESBETH. Praktisch accountmanagement : klantenbehoeften ontdekken. Antwerpen : De Boeck, 2009.

TEN DAM, EDWIN, WIERDA, REMKO en TUENTER, HANS. Verkopen (Skills). Pearson Education, 2010.

VAN EUNEN, DIRK en VAN EUNEN, ED. Business-to-business verkoopacties : in 5 stappen naar meer rendement. [S.l.] : Kluwer, 2004.

VERRA, G.J. & COPAL, G. Consultative selling. Amsterdam : Kluwer, 2004.

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