Faculteit Mens en Welzijn

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 26 29
  fmw@hogent.be

Faculteit Natuur en Techniek

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270 (voetgangers, openbaar vervoer)
9000 Gent
  +32 (0)9 243 27 00
  fnt@hogent.be

Faculteit Bedrijf en Organisatie

Campus Schoonmeersen
Valentin Vaerwyckweg 1 (auto, post)
Voskenslaan 270
9000 Gent
  +32 (0)9 243 22 00
  fbo@hogent.be

School of Arts

Campus Bijloke
J. Kluyskensstraat 2
9000 Gent
  +32 (0)9 267 01 00
  www.hogent.be/arts
  schoolofarts@hogent.be

STUDIEFICHES / COURSE CATALOGUE

Faculty Business and Information Management

Bachelor of Business Management

Qualification of Business Management
Academic year: 2019-20
Field of Study: Business Management
Study load: 180

Accountancy and Taxation

Accountancy and Taxation - distance learning

Finance and Insurance

SME-Management and Entrepreneurial Studies

Logistics Management

Marketing

Environmental and sustainability Management

Law

Accountancy and Taxation (reduced study load RSL)

Finance and Insurance (reduced study load RSL)

SME-Management and Entrepreneurial Studies (RSL)

Logistics Management (reduced study load RSL)

Marketing (reduced study load RSL)

Environmental and Durability Management RSL

Law (reduced study load RSL)

Accountancy and Taxation - complementary paths

Marketing - complementary paths

Law - Complementary path

Accountancy and Taxation - distance learning (RSL)

Environmental and Durability Management-Prevention

Micro degree Sustainability

General course objectives for business management (valid for all specialisations)
Novice business managers (specialisation: business management):
- can effectively communicate, report, present and argue in a professional context in both spoken and written Dutch.
- have a practical command of at least two foreign languages, can deal with professional information in these languages and, can apply this within the professional context.
- make effective use of current ICT applications.
- have an insight into business economic principles, the way in which the economy generally works and basic legal concepts, and can apply these within the professional context.
- adopt a project-based approach to tackle a research question, analyse the gathered information critically and from different perspectives, are able to develop and apply appropriate solution strategies and can write a well-researched report.
- act with the customer in mind when they carry out their professional activities, maintain professional contacts and work with stakeholders.
- have adopted both an entrepreneurial attitude (sense of initiative, effective planning, creativity and perseverance ) and a lifelong learning attitude.
- work well in a (multidisciplinary) team and take on simple managerial tasks and responsibility on behalf of a team.
- reflect on skills and talents and make up growth path for their own professional development.
- work in a multicultural, diverse and international environment and adapt to these circumstances.
- observe ethical and deontological principles and are aware of the social context in which they operate.

Programme’s objectives for the Bachelor of Business Management, specialisation Accountancy and Tax:
• can do the accounts and make up annual accounts in accordance with the legislation and standards
• can develop and implement a financial policy and can take and advise short and long term appropriate financial decisions
• can offer legal and editorial support within the framework of the administrative obligations and legal first-line advice in a business related context
• can develop, follow-up and/or adjust a strategic policy
• can communicate effectively in any professional context
• can act ethically and with respect for sustainability principles, in keeping with the professional deontology
• can manage tax records and tax obligations
• can take up joint responsibility for achieving high-quality collective results
• can function in a flexible and open way in a multicultural and diverse society and in an international environment.
• can act professionally, from a critical reflection on current, social and economic trends and events
• can work in a project-based manner and devise and carry out research step by step and in a professional manner
• can grow from reflection to a self-managing and entrepreneurial professional

Programme’s objectives for the Bachelor of Business Management, specialisation Finance and Insurance:
• can deal with, evaluate and optimize files
• can screen and evaluate a financial policy and financial short and long term decisions critically
• can communicate effectively in any professional context
• can act ethically and with respect for sustainability principles, in keeping with the professional deontology
• can take up joint responsibility for achieving high-quality collective results
• can negotiate with customers and can formulate customer-oriented advice
• can function in a flexible and open way in a multicultural and diverse society and in an international environment.
• can act professionally, from a critical reflection on current, social and economic trends and events
• can work in a project-based manner and devise and carry out research step by step and in a professional manner
• can analyse and critically assess risks
• can grow from reflection to a self-managing and entrepreneurial professional

Programme’s objectives for the Bachelor of Business Management, specialisation SME-Management and Entrepreneurial Studies:
• can organize, plan and control the goods and information flow of a company: development, procurement, production, distribution, return flows (domestic and international)
• can develop and implement a financial policy and can take and advise short and long term appropriate financial decisions
• can develop, implement, monitor and adjust a marketing policy
• can develop, implement, monitor and adjust an HR policy
• can develop, monitor and/or adjust a strategic policy
• can communicate effectively in any professional context
• can act ethically and with respect for sustainability principles, in keeping with the professional deontology
• can analyse and optimise SME management issues and processes from a management helicopter view
• can take up joint responsibility for achieving high-quality collective results
• can function in a flexible and open way in a multicultural and diverse society and in an international environment.
• can bring products and services on the market (local or international)
• can act professionally, from a critical reflection on current, social and economic trends and events
• can work in a project-based manner and devise and carry out research step by step and in a professional manner
• can grow from reflection to a self-managing and entrepreneurial professional
• can supervise the application of the corporate, commercial, tax, social, environmental and safety legislation in an SME

Programme’s objectives for the Bachelor of Business Management, specialisation Logistics Management:
• can adequately and efficiently carry out complex tasks in the various subdomains of logistics, in keeping with the professional deontology
• can autonomously analyse logistics business issues and processes, and optimise them from a management helicopter view and/or from a particular field of expertise taking into account economic, financial, legal basic concepts and basic concepts of sustainability
• can develop and implement a financial policy within the logistics context and can take appropriate short and long term financial decisions.
• can apply the complex regulations, procedures and tariffs within an international logistics context
• can develop, implement, monitor and adjust a commercial policy
• can take on simple management duties and can take up joint responsibility for achieving high-quality collective results
• can communicate effectively in any professional context
• can formulate advice concerning the optimal development direction of a logistics business issue or a business process
• can manage a project in an efficient and high-quality way
• can function in a flexible and open way in a multicultural and diverse society and in an international environment.
• can build, extend and maintain professional networks
• can grow from reflection to a self-managing and entrepreneurial professional
• can design and carry out a research in an organised fashion and in a professional manner

Programme’s objectives for the Bachelor of Business Management, specialisation Marketing:
• General course objectives for business management (valid for all specialisations)
Novice business managers (specialisation: business management):
- can effectively communicate, report, present and argue in a professional context in both spoken and written Dutch.
- have a practical command of at least two foreign languages, can deal with professional information in these languages and, can apply this within the professional context.
- make effective use of current ICT applications.
- have an insight into business economic principles, the way in which the economy generally works and basic legal concepts, and can apply these within the professional context.
- adopt a project-based approach to tackle a research question, analyse the gathered information critically and from different perspectives, are able to develop and apply appropriate solution strategies and can write a well-researched report.
- act with the customer in mind when they carry out their professional activities, maintain professional contacts and work with stakeholders.
- have adopted both an entrepreneurial attitude (sense of initiative, effective planning, creativity and perseverance ) and a lifelong learning attitude.
- work well in a (multidisciplinary) team and take on simple managerial tasks and responsibility on behalf of a team.
- reflect on skills and talents and make up growth path for their own professional development.
- work in a multicultural, diverse and international environment and adapt to these circumstances.
- observe ethical and deontological principles and are aware of the social context in which they operate.
• Specific objectives specialisation marketing
Novice business managers (specialisation: marketing):
- can plan and implement market research efficiently and effectively, correctly interpret the results of market research and translate these into recommendations.
- plan a marketing strategy and tactics, develop these and assess them critically.
- recognise the needs of internal and external customers and develop customer oriented solutions.
- plan marketing communication policy, develop this and assess it critically in the light of the chosen marketing strategy.
- support sales policy in the light of the chosen marketing strategy.
- apply sales techniques and are able to conduct and follow up a sales talk.
- support operating policy within the marketing context.
- plan a marketing strategy and tactics which, both within a profit or non-profit context, focus on the end customer or a professional customer (B2B), where they are active as producers, distributors or service providers (whether public or private); in an offline or online setting, national or international environment, develop these and assess them critically.
- plan product, price and distribution policy, develop it and assess it critically.

Programme’s objectives for the Bachelor of Business Management, specialisation Environmental and Sustainability Management:
• can analyse sustainability aspects of products and of organisations (from the point of view of environment) and indicate roads to improvement
• In their capacity of Prevention advisor level II, assists the management in the development and implementation of the environmental policy of the enterprise by the adequate and efficient execution of their tasks as laid down in the decree
• In their capacity of Prevention advisor level II, assists the management in the development and implementation of the prevention policy of the company, by the adequate and efficient execution of their tasks as laid down in the decree
For a student who has not chosen the “prevention advisor” option but has taken an Erasmus semester abroad, the above objective is replaced by the following: can advise on sustainable energy from an international perspective, and/or sustainable water management, and/or nature management measures, and/or projects
• can communicate effectively in any professional context
• can act ethically and with respect for sustainability principles, in keeping with the professional deontology
• can take up joint responsibility for achieving high-quality collective results
• can analyse environmental and nature issues from a bird´s eye perspective, in all relevant areas: environmental technology, environmental legislation and policy, spatial policy, ecology, mobility and sustainability; and indicates an optimal remediation path.
• can interpret research results into pollution and can determine a technically and legally correct and economically viable remediation
• can function in a flexible and open way in a multicultural and diverse society and in an international environment.
• can work in a project-based manner and devise and carry out research step by step and in a professional manner
• can formulate advice for a more sustainable company policy based on a general business insight

Programme’s objectives for the Bachelor of Business Management, specialisation Paralegal Studies:
• General course objectives for business management (valid for all specialisations)
Novice business managers (specialisation: business management):
- can effectively communicate, report, present and argue in a professional context in both spoken and written Dutch.
- have a practical command of at least two foreign languages, can deal with professional information in these languages and, can apply this within the professional context.
- make effective use of current ICT applications.
- have an insight into business economic principles, the way in which the economy generally works and basic legal concepts, and can apply these within the professional context.
- adopt a project-based approach to tackle a research question, analyse the gathered information critically and from different perspectives, are able to develop and apply appropriate solution strategies and can write a well-researched report.
- act with the customer in mind when they carry out their professional activities, maintain professional contacts and work with stakeholders.
- have adopted both an entrepreneurial attitude (sense of initiative, effective planning, creativity and perseverance ) and a lifelong learning attitude.
- work well in a (multidisciplinary) team and take on simple managerial tasks and responsibility on behalf of a team.
- reflect on skills and talents and make up growth path for their own professional development.
- work in a multicultural, diverse and international environment and adapt to these circumstances.
- observe ethical and deontological principles and are aware of the social context in which they operate.
• Specific objectives specialisation paralegal studies
Novice business managers (specialisation: paralegal studies):
- recognise, analyse and interpret legal problems.
- can consult, recognise and analyse legal - printed and online - sources (legislation, jurisdiction and legal doctrine) and refer to these correctly.
- are able to prepare, deal with and follow up legal dossiers, in compliance with the current rules, procedures and guidelines.
- master legal terminology and can draw up or complete legal documents.
- collect and structure legal information, and communicate on the same, both orally and in writing, to lawyers and non-lawyers alike.
- formulate and substantiate practical legal primary advice.
- support lawyers in the practice and organisation of their professional activities.
- have an insight into the legal branches that are most relevant to the professional field and solve simple practical problems within these branches of law.
- can use specific legal terminology in Dutch, French and English.
- have knowledge of, and insight into, civil law, administrative law (constitutional and administrative law), tax and financial law, commercial law, economic law, social law, private law court proceedings, criminal law, law of criminal procedure, insurance law and European law and can solve simple practical problems within the remit of these branches of law.


A Bachelor (Ba) of Business Management has direct access to the following Advanced Bachelor programs and can, after the successful completion of a bridging program (between 45 and 90 credits), gain access to the following Master Programs:

- Advanced Bachelor (Ba) of International Business Management
- Advanced Bachelor (Ba) of Taxation
- Master of Laws in Law
   only for graduates in Law
- Master of Science in Business Economics
- Master of Science in Business Sciences
- Master of Science in Commercial Sciences
- Master of Science in Communication Science: Communication Management
- Master of Science in Communication Science: Film- and Television Studies
- Master of Science in Communication Science: Journalism
- Master of Science in Communication Science: New Media and Society
- Master of Science in Economics
- Master of Science in Engineering Technology: Environmental Sciences
   only for graduates in Environmental Management
- Master of Science in EU-Studies
- Master of Science in Management, Care and Policy in Gerontology
- Master of Science in Political Science
- Master of Science in Public Management and Public Policy
- Master of Science in Sociology
- Master of Science of Culture Management
- Master of Science of Environmental Science
   for graduates in Environmental Management
- Master of Science of Organisation and Management


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